Client:

Glossier

Collaborators:

Collaborators:

Amin Daad Chandler Marek Dalis Prom Levon Stanfield

Amin Daad Jalane Tussa Pieper Seetan Sydney Schroeder

Amin Daad Noi Vongsaly Grace Veeneman Khoa Tran

Amin Daad Anna Park Lauren Commaford Molly Roeder Katie Dinius

Amin Daad Chandler Marek Dalis Prom Levon Stanfield

Turning your reflection into a celebration

Our Consumer

20-25 year olds who treat getting ready as self-care. Primarily women but emotionally inclusive of anyone who has a complicated relationship with their reflection

Our Goal

With this campaign we want to take these individuals out of their heads in into the moment. Through our creative idea we want to reframe their reflection as an opportunity for self-recognition rather than self-correction. Empowering them to be who they are, not who they feel pressured to be.

Our Creative Ideas

Creative 1: Mirrors in Store: The Faces of Glossier Mirrors in store that record people trying out product The footage would be edited into weekly compilations from each store and posted to social media Creative 2: Face Card Pay Uses facial recognition technology for camera based interactions. Pick your product. Scan your face. Display a “Scanning”, “High glow levels”, “Confidence detection”, phrase. Face Card: Accepted Customer receives product. Creative 3: Mirrors: Take a Moment This is considered a “quiet interruption in someone’s busy day.” These mirrors are places around cities and waiting areas to encourage passersbys to Take a Moment to appreciate themselves People can stop by, make slight adjustments to their hair or makeup, or just Take a Moment to see themselves in the present.