People are tired of the same type of fried chicken meal. The same sloppy, flavourless corporate chicken. Chick-Fil-A isn't what it once was, Canes is just a$$, and Daves just gives you a headache. People yearn for something to shake things up. If there's one thing we know – the best things in life are never handed to you, they are earned. Tastebuds are the same way, we fight spice because we love flavor. We strive for a challenge.